About the author
Publisher's acknowledgements
Introduction
Top 10 Dos and Don’ts of Strategy Development
1. Identifying key segments
-Using it: IBM
2. Setting long-term goals
-Using it: Virgin Galactic
3. Setting SMART objectives
-Using it: the BBC
4. Core Ideology (Collins and Porras)
-Using it: Sony
5. The HOOF approach to demand forecasting (Evans)
-Using it: Apps
6. The five forces (Porter)
-Using it: Blockbuster
7. Rating competitive position
-Using it: Samuel Adams
8. The resource and capability strengths/importance matrix (Grant)
-Using it: Virgin Group
9. The value chain (Porter)
-Using it: Zara
10. The product/market matrix (Ansoff)
-Using it: Virgin Cola
11. The attractiveness/advantage matrix (GE/McKinsey)
-Using it: Extramural Ltd
12. The growth/share matrix (BCG)
-Using it: Extramural Ltd
13. Three generic strategies (Porter)
-Using it: Southwest Airlines
14. The experience curve (BCG)
-Using it: Energy technologies
15. Blue ocean strategy (Kim and Mauborgne)
-Using it: Cirque du Soleil
16. Optimising the corporate portfolio
-Using it: Extramural Ltd
17. Creating value through mergers, acquisitions and alliances
-Using it: Lloyds Banking Group
18. Creating parenting value (Goold, Campbell and Alexander)
-Using it: Oil company mineral resources
19. Core competences (Hamel and Prahalad)
-Using it: Red Bull
20. Deliberate and Emergent Strategy (Mintzberg)
-Using it: Facebook
21. Profit from the core (Zook)
-Using it: Marvel Entertainment
22. Disruptive technologies (Christensen)
-Using it: Toyota
23. Good strategy, bad strategy (Rumelt)
-Using it: Wal-Mart
24. Innovation hot spots (Gratton)
-Using it: Linux
25. The Suns & Clouds Chart (Evans)
-Using it: Madonna
Conclusion
10 Useful Strategy Books to Read Next
Glossary of terms
References and Further Reading
Index
