Stuart Wall,
Sonal Minocha
International Business
Paperback Engels 2015 4e druk 9781292016689Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.
This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.
Specificaties
ISBN13:9781292016689
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:416
Uitgever:Pearson Education
Druk:4
Hoofdrubriek:Algemeen management, Algemeen management, Financieel management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
- 1 Introduction to international business
- 2 Internationalisation process
- 3 International business: theory and practice
- 4 The political, legal, economic and technological environment
- 5 International sociocultural environment
- 6 International ethical and ecological environment
- 7 International strategic issues
- 8 International human resource management
- 9 International marketing
- 10 International finance: theory and practice
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan