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Key Business Analytics

The 60+ Business Analysis Tools Every Manager Needs to Know

Paperback Engels 2016 9781292017433
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Samenvatting

'Key Business Analytics' will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories:
- Financial analytics - cashflow, profitability, sales forecasts
- Market analytics - market size, market trends, marketing channels
- Customer analytics - customer lifetime values, social media, customer needs
- Employee analytics - capacity, performance, leadership
- Operational analytics - supply chains, competencies, environmental impact
- Bare business analytics - sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:
- What is it?
- When should I use it?
- How do I use it?
- Tips and pitfalls
- Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Specificaties

ISBN13:9781292017433
Taal:Engels
Bindwijze:paperback
Aantal pagina's:259
Druk:1
Verschijningsdatum:1-1-2016
Hoofdrubriek:Algemeen management

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Over Bernard Marr

Bernard Marr is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results and Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley.

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