Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence, big data and blockchain.

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Bernard Marr

Key Business Analytics

Name: Key Business Analytics
Author: Bernard Marr

The 60+ Business Analysis Tools Every Manager Needs to Know

Paperback Engels 2016 1e druk 9781292017433

Verwachte levertijd ongeveer 9 werkdagen

45,34

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Samenvatting

'Key Business Analytics' will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories:
- Financial analytics - cashflow, profitability, sales forecasts
- Market analytics - market size, market trends, marketing channels
- Customer analytics - customer lifetime values, social media, customer needs
- Employee analytics - capacity, performance, leadership
- Operational analytics - supply chains, competencies, environmental impact
- Bare business analytics - sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:
- What is it?
- When should I use it?
- How do I use it?
- Tips and pitfalls
- Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Specificaties

ISBN13:9781292017433

Trefwoorden:bedrijfstakanalyse, informatieanalyse

Taal:Engels

Bindwijze:paperback

Aantal pagina's:259

Uitgever:Pearson FT Press

Druk:1

Verschijningsdatum:1-1-2016

Hoofdrubriek:Algemeen management

ISSN:

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Over Bernard Marr

Bernard Marr is an internationally best-selling business author, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence, big data and blockchain. Bernard is one of the world’s most prolific writers and influencers on upcoming technology trends, and is now a renowned leading futurist. He has a regular column in Forbes on AI, the Internet of Things, machine learning and blockchain. As the founder and CEO of Bernard Marr & Co ( https://www.bernardmarr.com/default.asp ) he regularly advises the world’s best-known organizations on digital transformation and business performance.