Ricky Griffin,
Michael Pustay
International Business
A Managerial Perspective
Paperback Engels 2014 8e druk 9781292018218
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Samenvatting
'International Business' illustreert hoe succesvolle managers kunnen functioneren in een concurrerende wereld. In het boek vindt u actuele voorbeelden die overeenkomen met de levendigheid binnen het veld van het internationale bedrijfsleven.
Specificaties
ISBN13:9781292018218
Trefwoorden:zakendoen, internationaliseren, bedrijfsleven
Taal:Engels
Bindwijze:paperback
Aantal pagina's:624
Uitgever:Pearson
Druk:8
Verschijningsdatum:1-8-2020
Hoofdrubriek:Algemeen management
Lezersrecensies
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Inhoudsopgave
Maps
Preface
Acknowledgments
About the Authors
I: The World’s Marketplaces
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
II: The International Environment
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
III: Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
IV: Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
Preface
Acknowledgments
About the Authors
I: The World’s Marketplaces
1. An Overview of International Business
2. Global Marketplaces and Business Centers
3. Legal, Technological, Accounting, and Political Environments
4. The Role of Culture
5. Ethics and Social Responsibility in International Business
II: The International Environment
6. International Trade and Investment
7. The International Monetary System and the Balance of Payments
8. Foreign Exchange and International Financial Markets
9. Formulation of National Trade Policies
10. International Cooperation Among Nations
III: Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
IV: Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
Glossary
Name Index
Company Index
Subject Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
