Roger Best,
Russell M. Cummings,
Russell Cummings,
Roger J. Best
e.a.
Market-Based Management
Pearson New International Edition
Paperback Engels 2013 6e druk 9781292020396Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
For courses in marketing management or marketing strategy.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Specificaties
ISBN13:9781292020396
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:512
Uitgever:Pearson Education
Druk:6
Hoofdrubriek:Marketing, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
- 1: Customer Focus, Customer Performance and Profit Impact
- 2: Marketing Metrics and Marketing Profitability
- 3: Market Potential, Market Demand, and Market Share
- 4: The Customer Experience and Value Creation
- 5: Market Segmentation and Segmentation Strategies
- 6: Competitive Position and Sources of Advantage
- 7: Product Positioning, Branding, and Product Line Strategies
- 8: Value-Based Pricing and Pricing Strategies
- 9: Marketing Channels and Channel Mapping
- 10: Portfolio Analysis and Strategic Market Planning
- 11: Strategic Defensive Strategies
- 12: Strategic Offensive Strategies
- 13: Building a Marketing Plan
- 14: Marketing Metrics, Performance, and Strategy Implementation
- 15: Market-Based Management and Financial Performance
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan