Edward Moore,
Edward H. Moore,
Don Bagin,
Don H. Bagin,
Donald Gallagher,
Donald R. Gallagher
e.a.
School and Community Relations, The
Pearson New International Edition
Paperback Engels 2013 9781292021881Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
For prospective and current educational administrators learning about school and community relations.
A well-researched text that presents school officials with information on how to establish effective relationships in the school community.
This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community — while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text’s authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.
Specificaties
ISBN13:9781292021881
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Mens en maatschappij, Mens en maatschappij
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>Preface</p> <p> </p> <p>PART ONE Essential Considerations</p> <p> </p> <p>Chapter 1 The Importance of Public Relations</p> <p> Why School Public Relations? </p> <p> Suggestions for Improving Public Confidence </p> <p> Need for a Communication Plan </p> <p> </p> <p>Chapter 2 Public Character of the School</p> <p> Public Character of the School </p> <p> The Meaning of Public Opinion </p> <p> School—Community Relations </p> <p> TraditionalPublic Relations Models </p> <p> </p> <p>Chapter 3 Understanding the Community </p> <p> Sociological Inventory </p> <p> Power Structures </p> <p> Measuring Public Opinion </p> <p> Electronic Surveying </p> <p> </p> <p>Chapter 4 Policies, Goals, and Strategies </p> <p> Nature of a Policy </p> <p> Goals and Strategies </p> <p> Planning Checklist </p> <p> </p> <p>Chapter 5 Administering the Program </p> <p> The Board of Education </p> <p> The Superintendent’s Role </p> <p> The Administrative Team </p> <p> Director of School—Community Relations </p> <p> Standards for Educational Public Relations Professionals </p> <p> Plans of Organization </p> <p> Responsibilities of Other Team Members </p> <p> Budgetary Provisions </p> <p> Staff Members </p> <p> General Community Relations Responsibilities </p> <p> Specific Community Relations Responsibilities </p> <p> In-Service Training </p> <p> </p> <p>PART TWO Relations with special Publics</p> <p> </p> <p>Chapter 6 The Communication Process </p> <p> Elements of Communication </p> <p> Communication and Persuasion </p> <p> Media’s Role in Communication </p> <p> Words </p> <p> Crisis Communications </p> <p> </p> <p>Chapter 7 Communicating with Internal Publics </p> <p> Why Internal Communications? </p> <p> School Board Actions </p> <p> Administration—Employee Relations </p> <p> Relations among Teachers </p> <p> Relations with Noninstructional Personnel </p> <p> Improvement of Staff Relations </p> <p> Communicating during Negotiations and Strikes </p> <p> Communicating with Pupils </p> <p> Instructional Practices </p> <p> Relations outside the Classroom </p> <p> The Pupil and Internal Community Relations </p> <p> Student Unrest </p> <p> </p> <p>Chapter 8 Communicating with External Publics </p> <p> The Pupil and External Community Relations </p> <p> The Teacher’s Communication Role </p> <p> Importance of Parent Relations </p> <p> School Liaison Groups </p> <p> Key Communicators </p> <p> General Community Groups </p> <p> Older Adults and the School: An Intergenerational Public Relations Approach </p> <p> Opportunities for Cooperation </p> <p> Meeting Criticism and Attacks </p> <p> Communication during Negotiations and a Strike </p> <p> Communicating with Diverse Cultures 155</p> <p> </p> <p>Chapter 9 Crisis Communication </p> <p> A Crisis Plan Is Essential 159</p> <p> Crisis Management Teams Are Vital </p> <p> When a Crisis Strikes: What to Do </p> <p> Working with the Media </p> <p> Special Considerations </p> <p> Prevention: Your First and Best Strategy </p> <p> Recognizing the Warning Signs </p> <p> Handling the Aftermath of a Crisis </p> <p> </p> <p>Chapter 10 Communication about School Services and Special Events </p> <p> Contacts with the Board of Education or Trustees </p> <p> Receiving School Visitors </p> <p> Handling Telephone Calls and Correspondence </p> <p> Servicing Complaints </p> <p> Meeting Everyday Contacts </p> <p> Requests for Information </p> <p> Participation in Community Life </p> <p> School Plant Appearance </p> <p> Special Programs for Older People </p> <p> Open House </p> <p> Build</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan