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Strategy: A View From The Top

Pearson New International Edition

Paperback Engels 2013 9781292040363
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

For undergraduate and graduate strategy courses.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Specificaties

ISBN13:9781292040363
Taal:Engels
Bindwijze:Paperback

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Inhoudsopgave

Chapter 1: What is Strategy? <br>Chapter 2: Strategy and Performance <br>Chapter 3: Analyzing the External Strategic Environment <br>Chapter 4: Analyzing an Industry <br>Chapter 5: Analyzing an Organization’s Strategic Resource Base <br>Chapter 6: Formulating Business Unit Strategy <br>Chapter 7: Business Unit Strategy: Contexts and Special Dimensions <br>Chapter 8: Global Strategy Formulation <br>Chapter 9: Corporate Strategy: Shaping the Portfolio <br>Chapter 10: Corporate Strategy: Managing the Portfolio <br> <br>

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        Strategy: A View From The Top