Patrick Fagan
#Hooked
Revealing The Hidden Tricks Of Memorable Marketing
Paperback Engels 2016 1e druk 9781292074429Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Specificaties
ISBN13:9781292074429
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:208
Uitgever:Pearson Education
Druk:1
Hoofdrubriek:Communicatie en media, Communicatie en media, Leiderschap, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
About the Author
Thanks and Acknowledgements
Contents
LET’S GET READ
AN INTRODUCTION
THE SCIENCE OF COMMUNICATION
THE BRAIN
FIRST: INVITE ATTENTION
PRIMAL
AFFECTIVE
SELF-RELEVANT
SURPRISING
SECOND: IGNITE THINKING
MYSTERY
EASE
NARRATIVE
THIRD: INCITE ACTION
MEMORY
AUTOPILOT
PRIMING
PUTTING IT TO USE
YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION
PROMOTIONS
THE PSYCH OF LIKE
DIRECT MAIL
IN THE OFFICE
TEST, TEST, TEST
CONCLUSION
Notes
Thanks and Acknowledgements
Contents
LET’S GET READ
AN INTRODUCTION
THE SCIENCE OF COMMUNICATION
THE BRAIN
FIRST: INVITE ATTENTION
PRIMAL
AFFECTIVE
SELF-RELEVANT
SURPRISING
SECOND: IGNITE THINKING
MYSTERY
EASE
NARRATIVE
THIRD: INCITE ACTION
MEMORY
AUTOPILOT
PRIMING
PUTTING IT TO USE
YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION
PROMOTIONS
THE PSYCH OF LIKE
DIRECT MAIL
IN THE OFFICE
TEST, TEST, TEST
CONCLUSION
Notes
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan