Patrick Fagan
#Hooked
Revealing The Hidden Tricks Of Memorable Marketing
Paperback Engels 2016 9781292074429
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
We’re bombarded with hundreds of messages every day.
But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?
Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.
Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.
Specificaties
ISBN13:9781292074429
Taal:Engels
Bindwijze:Paperback
Uitgever:Pearson Education
Hoofdrubriek:Communicatie en media, Communicatie en media
Lezersrecensies
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Inhoudsopgave
<p>About the Author </p> <p>Thanks and Acknowledgements </p> <p>Contents</p> <p>LET’S GET READ</p> <p>AN INTRODUCTION</p> <p>THE SCIENCE OF COMMUNICATION</p> <p>THE BRAIN</p> <p>FIRST: INVITE ATTENTION</p> <p>PRIMAL</p> <p>AFFECTIVE</p> <p>SELF-RELEVANT</p> <p>SURPRISING</p> <p>SECOND: IGNITE THINKING</p> <p>MYSTERY</p> <p>EASE</p> <p>NARRATIVE</p> <p>THIRD: INCITE ACTION</p> <p>MEMORY</p> <p>AUTOPILOT</p> <p>PRIMING</p> <p>PUTTING IT TO USE</p> <p>YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION</p> <p>PROMOTIONS</p> <p>THE PSYCH OF LIKE</p> <p>DIRECT MAIL</p> <p>IN THE OFFICE</p> <p>TEST, TEST, TEST</p> <p>CONCLUSION</p> <p>Notes</p>
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