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Lean Product Lifecycle

A playbook for making products people want

Paperback Engels 2018 9781292186412
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The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.
Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.
Using the tools and templates in this book, you’ll be able to:

- Take a new product from idea to scale within a market.
- Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.
- Use the right tools and methods for validating new products ideas and business models.
- Understand how to manage mature products and retire old products using lean innovation principles.

Discover how lessons from lean start-ups can transform your business.


Hoofdrubriek:Algemeen management


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Over Tendayi Viki

Dr Tendayi Viki is the founder and principal consultant at Benneli Jacobs, a strategy and innovation consultancy firm that helps companies develop internal ecosystems so they can innovate like startups. He holds a PhD in Psychology and an MBA. He has worked as a consultant, speaker and trainer for several companies including Airbus, Amdocs, American Express, The British Museum, General Electric, Josera, Pearson, Pets International, Standard Bank, Tetrapak, Whirlpool and The World Bank. He is also a Contributor at Forbes Magazine. Dr Viki co-designed and helped implement Pearson’s Product Lifecycle, which is an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.

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