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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition + MyLab Management with Pearson eText (Package)

Paperback Engels 2018 9781292258140
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This package includes MyLab Management.

 

For courses in strategy and strategic management.

 

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

 

Reach every student by pairing this text with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Specificaties

ISBN13:9781292258140
Taal:Engels
Bindwijze:paperback

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Inhoudsopgave

<p>PART I: THE TOOLS OF STRATEGIC ANALYSIS</p> <p>1. What is Strategy and the Strategic Management Process?&nbsp;</p> <p>2. Evaluating a Firm’s External Environment&nbsp;</p> <p>3. Evaluating a Firm’s Internal Capabilities&nbsp;</p> <p>&nbsp;</p> <p>END-OF-PART I: CASES PC 1—1</p> <p>&nbsp;</p> <p>PART II: BUSINESS-LEVEL STRATEGIES</p> <p>4. Cost Leadership&nbsp;</p> <p>5. Product Differentiation&nbsp;</p> <p>6. Flexibility and Real Options&nbsp;</p> <p>7. Collusion&nbsp;</p> <p>&nbsp;</p> <p>END-OF-PART II: CASES PC 2—1</p> <p>&nbsp;</p> <p>PART III: CORPORATE STRATEGIES</p> <p>8. Vertical Integration&nbsp;</p> <p>9. Corporate Diversification&nbsp;</p> <p>10. Organizing to Implement Corporate Diversification&nbsp;</p> <p>11. Strategic Alliances&nbsp;</p> <p>12. Mergers and Acquisitions&nbsp;</p> <p>&nbsp;</p> <p>END-OF-PART III: &nbsp;PC 3—1</p> <p>Appendix: Analyzing Cases and Preparing for Class Discussions&nbsp;</p> <p>Glossary&nbsp;</p> <p>Company Index&nbsp;</p> <p>Name Index&nbsp;</p> <p>Subject Index&nbsp;</p>

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        Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition + MyLab Management with Pearson eText (Package)