Strategic Management and Competitive Advantage: Concepts Global Edition
Paperback Engels 2019 9781292266954Samenvatting
For courses in strategy and strategic management.
Core strategic management concepts without the excess
Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Pearson MyLab™ Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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Specificaties
Lezersrecensies
Inhoudsopgave
1. What is Strategy and the Strategic Management Process? 
2. Evaluating a Firm’s External Environment 
3. Evaluating a Firm’s Internal Capabilities 
 
END-OF-PART I: CASES PC 1—1
 
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership 
5. Product Differentiation 
6. Flexibility and Real Options 
7. Collusion 
 
END-OF-PART II: CASES PC 2—1
 
PART III: CORPORATE STRATEGIES
8. Vertical Integration 
9. Corporate Diversification 
10. Organizing to Implement Corporate Diversification 
11. Strategic Alliances 
12. Mergers and Acquisitions 
 
END-OF-PART III:  PC 3—1
Appendix: Analyzing Cases and Preparing for Class Discussions 
Glossary 
Company Index 
Name Index 
Subject Index 
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
