Economics for Business

About the authors

Preface

Publisher's acknowledgements

Part A BUSINESS AND ECONOMICS

1. The business environment and business economics
2. Economics and the world of business
3. Business organisations

Part B BUSINESS AND MARKETS

4. The working of competitive markets
5. Business in a market environment

Part C BACKGROUND TO DEMAND

6. Demand and the consumer
7. Behavioural economics of the consumer
8. Firms and the consumer

Part D BACKGROUND TO SUPPLY

9. Costs of production
10. Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

11. Profit maximisation under perfect competition and monopoly
12. Profit maximisation under imperfect competition
13. Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

14. An introduction to business strategy
15. Growth strategy
16. The small-firm sector
17. Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

18. Labour markets, wages and industrial relations
19. Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

20. Reasons for government intervention in the market
21. Government and the firm
22. Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

23. Globalisation and multinational business
24. International trade
25. Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

26. The macroeconomic environment of business
27. The balance of payments and exchange rates
28. The financial system, money and interest rates
29. Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

30. Demand-side policy
31. Supply-side policy
32. International economic policy

Web appendix

Key ideas

Glossary

Index