Michael Solomon
Consumer Behavior: Buying, Having, and Being, Global Edition
Paperback Engels 2023 14e druk 9781292452340Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Specificaties
ISBN13:9781292452340
Trefwoorden:consumentengedrag
Taal:Engels
Bindwijze:paperback
Aantal pagina's:544
Uitgever:Pearson Education
Druk:14
Verschijningsdatum:4-12-2023
Hoofdrubriek:Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS  
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self and Gender Identity
7. Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS  
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
11. Group Influences and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
Appendix I: Careers in Consumer Research
Appendix II: Research Methods
Appendix III: Sources of Secondary Data
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
