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Key Business Solutions

Paperback Engels 2024 2e druk 9781292466620
€ 43,65
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Samenvatting

Containing an accessible problem-solving methodology and practical tools and techniques, this book is your essential guide to resolving modern business dilemmas, from ‘how do we increase our sales?’ to ‘how to we digitally transform our organisation?’ 

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Inhoudsopgave

PART I: THE OBTAIN PROBLEM-SOLVING PROCESS  1. Outline the question  2. Breakdown the issues  3. Test the hypothesis  4. Analyse the problem  5. Imagine the solution  6. Notify the stakeholders  7. Managing the stakeholders  8. Managing the team 
PART II: CRITICAL BUSINESS TOOLS AND FRAMEWORKS  4Ps of marketing  5Cs of strategy  Ansoff Matrix  BCG growth-share matrix  Benchmarking   Brainstorming   Blank model canvas  De Bono’s six thinking hats  Drill-down analysis  Empathy mapping  Kano analysis  McClelland’s theory of needs  McKinsey 7S framework  PESTEL   Porter’s five forces  Product-market fit  Service mapping  SWOT  Value chain analysis  Wardley mapping 

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          Key Business Solutions