Exploring Public Relations and Management Communication

<div class="c-section-headers-number-list_container"> <h4 class="h5">About the authors<p></p></h4> <h4 class="h5">Foreword<p></p></h4> <h4 class="h5">Preface<p></p></h4> <h4 class="h5">Publisher's acknowledgements<p></p></h4> <h3>Part 1 The context of public relations<p></p> <ol> <li>Public relations origins: definitions and history</li> <li>Public relations and the media</li> <li>Digital and social media</li> <li>Public relations and democracy</li> <li>Community and society: corporate social responsibility (CSR)</li> <li>Intercultural and multicultural context of public relations</li> <li>Role of the public relations practitioner</li> </ol></h3> <h3>Part 2 Public relations theories and concepts<p></p> <ol start="8"> <li>Public relations theories: an overview</li> <li>Strategic public relations planning and management</li> <li>Public relations programme research and evaluation</li> <li>Corporate image, reputation and identity</li> <li>Public relations, propaganda and the psychology of persuasion</li> <li>Public relations' professionalism and ethics</li> </ol></h3> <h3>Part 3 Public relations specialisms<p></p> <ol start="14"> <li>Media relations</li> <li>Internal communication</li> <li>Managing community involvement programmes</li> <li>Issues management</li> <li>Crisis public relations management</li> <li>Public relations and the consumer</li> <li>Business-to-business public relations</li> <li>Public affairs</li> <li>Public relations in the world of finance</li> <li>Integrated marketing communications</li> <li>Sponsorship</li> </ol></h3> <h3>Part 4 Sectoral considerations<p></p> <ol start="25"> <li>Non-government organisations and pressure groups</li> <li>Corporate communication</li> <li>Celebrity public relations</li> <li>Strategic communication and social marketing in healthcare organisations</li> <li>What next? Future issues for public relations</li> </ol></h3> <h4 class="h5">Glossary<p></p></h4> <h4 class="h5">Index<p></p></h4> </div>