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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Paperback Engels 2023 16e druk 9781292727424
€ 96,94
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Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

Specificaties

ISBN13:9781292727424
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:808
Druk:16

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Inhoudsopgave

PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

  1. Basic Concepts of Strategic Management
  2. Corporate Governance
  3. Social Responsibility & Ethics in Strategic Management

PART 2: SCANNING THE ENVIRONMENT

  1. Environmental Scanning & Industry Analysis
  2. Organizational Analysis & Competitive Advantage

PART 3: STRATEGY FORMULATION

  1. Business Strategy
  2. Corporate Strategy
  3. Functional Strategy & Strategic Choice

PART 4: STRATEGY IMPLEMENTATION & EVALUATION

  1. Global Strategy
  2. Organizing & Structure
  3. Staffing & Directing
  4. Evaluation & Re-Assessment

PART 5: INTRODUCTION TO CASE ANALYSIS

  1. Suggestions for Case Analysis

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          Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition