Fred David,
Forest David,
Meredith David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Paperback Engels 2025 18e druk 9781292745275Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Specificaties
ISBN13:9781292745275
Taal:Engels
Bindwijze:paperback
Aantal pagina's:672
Uitgever:Pearson Education
Druk:18
Verschijningsdatum:24-4-2025
Hoofdrubriek:Financieel management, Strategisch management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
-The Nature of Strategic Management
-The Cohesion Case: McDonald’s Corporation
PART 2: STRATEGY FORMULATION
-Business Vision and Mission
-The External Assessment
-The Internal Assessment
-Strategies in Action
-Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
-Implementing Strategies: Management and Marketing Issues
-Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
-Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
-Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
-Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
-The Nature of Strategic Management
-The Cohesion Case: McDonald’s Corporation
PART 2: STRATEGY FORMULATION
-Business Vision and Mission
-The External Assessment
-The Internal Assessment
-Strategies in Action
-Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
-Implementing Strategies: Management and Marketing Issues
-Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
-Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
-Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
-Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan