Representing Ageing

Acknowledgements Notes on the Contributors Introduction; V.Ylänne PART I: AGE-TARGETED AND ADVERTISING IMAGES Anti-ageing Advertisements and Perceptions of Ageing; T.Calasanti , A.Sorensen & N.King Consumerism vs. Constructing Older Age: A Case Study of Over Fifties Life Insurance TV Advertising; C.Chen & V.Ylänne 'They See Themselves As Young': The Market Addressing the Older Consumer; K.Lövgren Talk about Love and Intimate Relationships in a Finnish 50+ Magazine; K.Lumme-Sandt & H.Uotila Redefining Cultural Roles in Older Age: Grand-Mothering as an Extension of Motherhood; S.Soden PART II: APPEARANCE, CLOTHING AND FASHION IMAGES Doing Beauty: Women, Ageing and Identity; L.H.Clarke & A.Korotchenko On Going Grey; C.Holland & R.Ward Fashion and Age: The Role of Women's Magazines in the Constitution of Aged Identities; J.Twigg PART III: SELF, FAMILY AND COMMUNITY IMAGES 'I Don't See Many Images of Myself Coming Back at Myself': Representations of Women and Ageing; L.Warren & N.Richards The Oldest Generation as Displayed in Family Photographs; B.Bytheway & J.Bornat 'Positive Images' and Calendars: Explorations in 'Agelessness' or 'Ambiguous' Identities?; E.Fairhurst Snap Happy – Being Old in Scotland in Photographs; E.Tulle Conclusion; V.Ylänne Bibliography Index