S. Hotho,
N. McGregor
Changing the Rules of the Game
Economic, Management and Emerging Issues in the Computer Games Industry
Paperback Engels 2013 9781349338191Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, their managers and their workforce in the games industry.
Specificaties
ISBN13:9781349338191
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
Introduction Hotho, McGregor Emerging Perspectives Chapter 1 Champion Problematizing a Homogenous Spatial Logic Chapter 2 White and Searle Commercial Business Models Chapter 3 Zackariasson and Wilson The Role of the Consumer Chapter 4 McGregor Business Growth, the Internet and Risk Management Chapter 5 Hotho 'Some Companies are Fine One Day and Gone the next' Chapter 6 Zackariasson The Role of Creativity Chapter 7 Shaw and Homan HR Issues in the Computer Games Industry Chapter 8 Stacey, Thomas and Nandhakumar How Funny Are Games Chapter 9 McNeish Critical Perspectives on the Games Industry Chapter 10 Comas and Tschang Brief History, Tumultuous Present, and Uncertain Future of Virtual Worlds
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan