S. Gunelius
Building Brand Value the Playboy Way
Paperback Engels 2009 9781349367559
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Specificaties
ISBN13:9781349367559
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 The Brand Dream A Brand is Born Nurturing a Brand The First Brand Extensions PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960'S Growth Explosion Defending the Brand Living the Brand PART III: THE BRAND GOES GLOBAL - THE 1970'S The Brand Seen and Protested Around the World A Brand Peaks A Brand Gives Back PART IV: A BRAND IN DECLINE - THE 1980'S A Changing World A Changing of the Guard A Change of Course PART V: REINVENTING A BRAND - THE 1990'S A New Focus New Brand Extensions The Brand Champion Returns to the Spotlight PART VI: A BRAND RISES BACK TO THE TOP - THE 2000'S A Brand for a New Generation Focus on Relationship Branding The Future of the Playboy Brand
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan