Samenvatting
This book shows that the discourse of the Labour party 1994-2007, revolving around three key concepts of identity, narrative and metaphor, not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of renovation and of power legitimation.
Specificaties
ISBN13:9781349491131
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
1. General Introduction 2. Designing a Corpus-based Cognitive Analysis of Political Discourse PART I: THE NEW LABOUR IDENTITY 4. Reclaiming Ground on the National Scene - Fighting Stereotypes PART II: NEW LABOUR AND THE DISCOURSE OF CHANGE 5. Can Things Only Get Better? Internal Change in New Labour Discourse 6. External Change and Globalisation in New Labour Discourse 7. Labour After Blair 8. General Conclusion ?
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan