Besides the Screen

List of Figures List of Tables Notes on Contributors Acknowledgements Introduction: In the Grooves of the Cinematographic Circuit; Gabriel Menotti Gonring and Virginia Crisp PART I: THROUGH MANY CHANNELS: DISTRIBUTION 2. From the Big Screen to the Small Ones: How Digitisation is Transforming the Distribution, Exhibition and Consumption of Movies; Alejandro Pardo 3. Notes on Film Distribution: Networks, Screens and Practices; Stefania Haritou 4. Catering For Whom? The Problematic Ethos Of Audio-Visual Distribution Online; Jonas Andersson-Schwarz PART II: UNDER THE SPOTLIGHTS: PROMOTION 5. 1-18-08 – Viral Marketing Strategies in Hollywood Cinema; Stephanie Janes 6. Terms of Intimacy: Blog Marketing, Experiential Desegregation, and Collaborative Film Value Production; Ya-Feng Mon 7. On The Problematic Productivity Of Hype: Flashforward 's Promotional Campaign; Enrica Picarelli PART III: IN THE FILES AND OUT THERE: CURATION 8. Audiovisual Archives and the Public Domain: Economics of Access, Exclusive Control and the Digital Skew; Claudy Op den Kamp 9. Live Audiovisual Performance And Documentation; Ana Carvalho 10. Public Screenings Beside Screens: A Spatial Perspective; Zlatan Krajina 11. Interactive Video Installations in Public Spaces: Rafael Lozano-Hemmer's Under Scan ; Elena Papadaki Index