C. Kerns
Trendology
Building an Advantage through Data-Driven Real-Time Marketing
Paperback Engels 2014 9781349502431
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Specificaties
ISBN13:9781349502431
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US
Lezersrecensies
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Inhoudsopgave
Introduction Chapter 1: Relevance is Trending Up Chapter 2: Understanding Brands on Twitter Chapter 3: RTM Performance for Big, Known Events Chapter 4: RTM Performance for Unknown Events and Daily Trends Chapter 5: Laying a Data-Driven Foundation for Real-Time Chapter 6: Aiming for Real-Time Success Chapter 7: The Data-Driven RTM Process Chapter 8: The Future of RTM Chapter 9: Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan