J. Gillon,
L. Pearson
Developing Strategies for International Business
The WRAP Process
Paperback Engels 2004 9781349517121Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.
Specificaties
ISBN13:9781349517121
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
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Inhoudsopgave
International Business: Rationale Overview of the WRAP Process International Business Cultures Understanding International Customers Building a Foundation Information Development Analysis and Strategic Prioritization Routes to Market Building a Strategy Strategy Implementation and Management
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan