Colin Shaw
Revolutionize Your Customer Experience
Paperback Engels 2004 9781349518340Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.
Specificaties
ISBN13:9781349518340
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Are You Missing the Gorge? Please Hold Your Call is Important to Us The Guiding Principles The Enablers Sensory Experiences NaIve Orientation Transactional Orientation Enlightened Orientation Natural Orientation NaIve to Natural Self-Assessment Summary Understanding, Action & Embedding Case Study: From the Most Ridiculed to the Most Respected Case Study: Build a Bear Workshop Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan