India and the IT Revolution

Networks of Global Culture

Paperback Engels 2004 9781349519941
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The 'Indian Techie' has become a global icon, taking its place alongside McDonalds and MTV as one of the key symbols of contemporary globalization. India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of 'Westernization', which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.

Specificaties

ISBN13:9781349519941
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Introduction The Idea of Westernization Opening Up Eastern Influences Marginal Influences The Technological Edge Peripheral Competencies Digital Dividend Global Networks Zero Logo Bibliography

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          India and the IT Revolution