Inspire to Innovate

Management and Innovation in Asia

Paperback Engels 2005 9781349545841
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Samenvatting

Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches

Specificaties

ISBN13:9781349545841
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

Innovation in Asia What Do We Know about Innovation Management Already? What is Different about the Implementation of Innovation Management in Asia? Creating New Organizations in Asia for the New Challenges Markets and Marketing Mobilizing the Resources Profit Management Overcoming the Underdog Mentality What to Do Next?

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