S. Robinson,
L. Etherington
Customer Loyalty
A Guide for Time Travelers
Paperback Engels 2005 9781349546435
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
Specificaties
ISBN13:9781349546435
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
What do Customers Want? Lessons in Customer Loyalty of the Past New Customers New Challenges The Benefits of Winning Customer Loyalty Customer Loyalty and Service Brands The One Question That Really Matters The Loyalty-Building Experiences Take Centre Stage Making Loyalty-Building Experiences Happen The Future The Summary of Key Points
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan