P. Kitchen
Marketing Mind Prints
Paperback Engels 2004 9781349723294Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business.
Specificaties
ISBN13:9781349723294
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
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Inhoudsopgave
Introduction to Marketing Mind Prints; P.Kitchen Marketing Mind Prints; P.Kitchen Marketing Due Diligence and the Future of Marketing; M.McDonald Innovation and Sustainable Competitive Advantage; D.Littler Invisible Forces: How Consumer Interactions Make the Difference; J. Goldenburg Landmarks in the Mapping of International Marketing; S.Paliwoda & J.Ryans Integrated Marketing: A New Vision; A.Jenkinson & B.Sain Beyond Relationship Marketing; C.Chien & L.Moutinho Conclusion; P.Kitchen
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
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- strategisch management
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- werk en loopbaan