Breakthrough Copywriter

A Field Guide to Eugene M. Schwartz Advertising Genius

Paperback EN 2017 9781387028085
€ 31,67
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Samenvatting

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.

Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...

Fortunately Schwartz was also prolific as a speaker.

So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:

- How to create ads which sell your products at the expense of your competition
- Find which roles your customer really wants to play and align these to your product
- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
- Learn how to control your audience by being their friend.

Get Your Copy Now.

Specificaties

ISBN13:9781387028085
Taal:EN
Bindwijze:Paperback
Aantal pagina's:110
Uitgever:Lulu.com

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