Knut Holt
Market Oriented Product Innovation
A Key to Survival in the Third Millennium
Gebonden Engels 2002 2002e druk 9781402071386Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Specificaties
ISBN13:9781402071386
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:410
Uitgever:Springer US
Druk:2002
Hoofdrubriek:Strategisch management, Algemeen management, Strategisch management
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan