Market Oriented Product Innovation

Name: Market Oriented Product Innovation
Author: Knut Holt

A Key to Survival in the Third Millennium

Gebonden Engels 2002 2002e druk 9781402071386

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Samenvatting

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.

Specificaties

ISBN13:9781402071386

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:410

Uitgever:Springer US

Druk:2002

Hoofdrubriek:Strategisch management, Strategisch management, Inkoop en logistiek

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Inhoudsopgave

One — Introduction.- I Scope.- II Historical review.- III Key concepts.- IV Creative thinking.- V People and change.- VI Summary of Part One.- Two — Strategic issues.- VII Organizational culture.- VIII Management philosophy.- IX Business concept.- X Objectives and strategies.- XI Organization.- XII Competence.- XIII Communication.- XIV Summary of Part Two.- Three — Operational issues.- XV Key participants.- XVI Product innovation and problem solving.- XVII Processing of projects.- XVIII Provision of need information.- XIX Need assessment in practise.- XX The user and quality.- XXI The user and the environment.- XXII Conclusion.- XXIII Summary of Part Three.- References.- Name index.- About the author.