Textual Metonymy
A Semiotic Approach
Gebonden Engels 2004 9781403913326Samenvatting
Textual Metonymy employs a theoretical framework combining rhetoric, figurative theory and textlinguistics. In the process, a very full historical account of treatments of metonymy from classical traditions up to the present time is given and critiqued. The author proposes a semiotic approach to the treatment of metonymy, on the basis of which a textual model of metonymy as a process of representation is developed to account for text cohesion and text coherence.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
