A. Ghobadian,
N. O'Regan,
D. Gallear,
H. Viney
e.a.
Strategy and Performance
Achieving Competitive Advantage in the Global Marketplace
Gebonden Engels 2003 9781403916181Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Specificaties
ISBN13:9781403916181
Taal:Engels
Bindwijze:Gebonden
Uitgever:Palgrave Macmillan UK
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan