Persuasive Messages – The Process of Influence
The Process of Influence
Gebonden Engels 2007 9781405158206Samenvatting
Designed to help students become more successful persuaders,
Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
A guide to successful persuasion, using student–friendly examples to provide a much–needed balance between theory and application
Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
Lecturer resources available at www.blackwellpublishing.com/benoit
Specificaties
Lezersrecensies
Inhoudsopgave
<p>List of Boxes.</p>
<p>List of Tables.</p>
<p>Preface.</p>
<p>Part I: Attitudes and Persuasion:.</p>
<p>1. The Importance of Persuasion.</p>
<p>2. The Cognitive Approach to Persuasion.</p>
<p>3. The Source of Persuasive Messages: Credibility.</p>
<p>4. Ethical Concerns.</p>
<p>Part II: Preparing Persuasive Communication:.</p>
<p>5. Purpose and Audience.</p>
<p>6. Organization: Structuring the Message.</p>
<p>7. Substance: Support for Your Ideas.</p>
<p>8. Symbols and Style.</p>
<p>9. Hostile, Apathetic, Motivated, and Multiple Audiences.</p>
<p>Part III: Theories of Persuasion:.</p>
<p>10. Consistency Theories of Attitude Change.</p>
<p>11. Social Judgment/Involvement Theory.</p>
<p>12. Theory of Reasoned Action.</p>
<p>Part IV: Critical Consumers of Persuasive Messages:.</p>
<p>13. Persuasion in Advertising.</p>
<p>14. Persuasion in Political Campaigns.</p>
<p>References.</p>
<p>Index</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan