Agile Marketing

Name: Agile Marketing
Author: Michelle Accardi-Petersen

Paperback Engels 2011 2011e druk 9781430233152

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Samenvatting

Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.

Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

Specificaties

ISBN13:9781430233152

Taal:Engels

Bindwijze:paperback

Aantal pagina's:248

Uitgever:Apress

Druk:2011

Hoofdrubriek:Internet en social media, Algemeen management, Organisatiekunde

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Inhoudsopgave

<ol>
<li>Why Does Marketing Need a New Method? </li>
<li>A Practical Case for Using Agile Methods </li>
<li>Aligning Resources or Collaborative Leadership—Sales and Other "Frenemies" </li>
<li>How to Get Moving </li>
<li>Plan, Fail, Iterate, Succeed </li>
<li>Chapter 6 </li>
</ol>