,

Archetypes in Branding

A Toolkit for Creatives and Strategists

Ingenaaid Engels 2012 1e druk 9781440308185
Dit product is niet leverbaar

Samenvatting

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity

Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Specificaties

ISBN13:9781440308185
Trefwoorden:brand, design
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:128
Uitgever:How Books
Druk:1
Verschijningsdatum:13-9-2012
Hoofdrubriek:Marketing

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Archetypes in Branding