Dan S Kennedy
The Ultimate Sales Letter, 4th Edition
Attract New Customers. Boost your Sales.
Paperback EN 2011 9781440511417Levertijd ± 11 werkdagen
Samenvatting
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Specificaties
ISBN13:9781440511417
Taal:EN
Bindwijze:Paperback
Aantal pagina's:240
Uitgever:Adams Media Corporation
Verschijningsdatum:14-2-2011
Hoofdrubriek:, Reclame en verkoop, Werk en loopbaan
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan