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APIs – A Strategy Guide

Paperback Engels 2012 9781449308926
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.

Facebook and Twitter APIs continue to be extremely successful, and many other companies find that API demand greatly exceeds website traffic. This book offers executives, business development teams, and other key players a complete roadmap for creating a viable API product.Learn about the rise of APIs and why your business might need oneUnderstand the roles of asset owners, providers, and developers in the API value chainBuild strategies for designing, implementing, and marketing your productDevise an effective process for security and user managementAddress legal issues, such as rights management and terms of useManage traffic and user experience with a reliable operating modelDetermine the metrics you need to measure your API’s success

Specificaties

ISBN13:9781449308926
Taal:Engels
Bindwijze:paperback
Aantal pagina's:148

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Inhoudsopgave

Preface;
Conventions Used in This Book;
Using Code Examples;
Acknowledgments;
Safari® Books Online;
How to Contact Us;
Chapter 1: The API Opportunity;
1.1 Why We Wrote This Book;
1.2 Who Is This Book For?;
1.3 What Is an API?;
1.4 Who Uses an API?;
1.5 Types of APIs;
1.6 Why Now?;
Chapter 2: APIs as a Business Strategy;
2.1 The Growth of APIs;
2.2 Why You Might Need an API;
Chapter 3: Understanding the API Value Chain;
3.1 Defining the Value Chain: Ask Key Questions;
3.2 Creating a Private API Value Chain;
3.3 Creating a Public API Value Chain;
3.4 Shifting: Private to Public, Public to Private;
3.5 API Business Models for Working with Partners;
3.6 Programmable Web’s View of API Business Models;
Chapter 4: Crafting Your API Product Strategy;
4.1 Establish a Clear Business Objective;
4.2 Have a Vision for Your API;
4.3 API Strategy Basics;
4.4 Types of API Strategies;
4.5 Putting Together a Team;
4.6 Objections to APIs;
Chapter 5: Key Design Principles for APIs;
5.1 Designing APIs for Specific Audiences;
5.2 Best Practices for API Design;
5.3 Technical Considerations for API Design;
5.4 Designing Infrastructure for APIs;
Chapter 6: API Security and User Management;
6.1 User Management;
6.2 Identification;
6.3 Authentication: Proving Who You Are;
6.4 Encryption;
6.5 Threat Detection and Prevention;
6.6 General Recommendations;
Chapter 7: Legal Considerations for Your API Strategy;
7.1 Rights Management;
7.2 Contracts and Terms of Use;
7.3 Privacy Policies;
7.4 Data Retention Policies;
7.5 Attribution of Content and Branding;
7.6 Responding to Misuse;
Chapter 8: Operating and Managing an API;
8.1 Operating an API;
8.2 Traffic Management Approaches;
Chapter 9: Measuring the Success of Your API;
9.1 Handling API Metrics;
9.2 Operational Metrics;
9.3 Key Questions to Ask about API Performance;
9.4 How Metrics Evolved at NPR;
Chapter 10: Engaging Developers to Drive Adoption;
10.1 What Motivates Developers?;
10.2 Key Parts of a Developer Program Offering;
10.3 The Anatomy of a Developer Portal;
10.4 The Dos and Don’ts of Developer Engagement;
Chapter 11: Epilogue: Just the Beginning;

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        APIs – A Strategy Guide