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Designing with Data

Improving the User Experience with A/B Testing

Paperback Engels 2017 9781449334833
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Samenvatting

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.

This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

Understand the relationship between data, business, and design
Get a firm grounding in data, data types, and components of A/B testing
Use an experimentation framework to define opportunities, formulate hypotheses, and test different options
Create hypotheses that connect to key metrics and business goals
Design proposed solutions for hypotheses that are most promising
Interpret the results of an A/B test and determine your next move

Specificaties

ISBN13:9781449334833
Trefwoorden:design, User Experience
Taal:Engels
Bindwijze:paperback
Aantal pagina's:370
Uitgever:O'Reilly
Druk:1
Verschijningsdatum:31-3-2017
Hoofdrubriek:IT-management / ICT
ISSN:

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Inhoudsopgave

Foreword
Preface

1. Introducing a Data Mindset
2. The ABCs of Using Data
3. A Framework for Experimentation
4. The Definition Phase (How to Frame Your Experiments)
5. The Execution Phase (How to Put Your Experiments into Action)
6. The Analysis Phase (Getting Answers From Your Experiments)
7. Creating the Right Environment for Data-Aware Design
8. Conclusion

Appendix A: Resources
Index

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        Designing with Data