David Stewart,
Prem Shamdasani
Focus Groups
Theory and Practice
Paperback Engels 2014 9781452270982
Verwachte levertijd ongeveer 10 werkdagen
Samenvatting
The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Specificaties
ISBN13:9781452270982
Taal:Engels
Bindwijze:paperback
Aantal pagina's:224
Uitgever:Sage
Verschijningsdatum:7-12-2021
Hoofdrubriek:Wetenschap en techniek
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Introduction: Focus Group History, Theory, and Practice
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participants and Designing the Interview Guide
5. The Focus Group Moderator
6. Conducting the Focus Group
7. Analyzing Focus Group Data
8. Focus Groups in Practice
9. Virtual Focus Groups and Other Group Methods
10. Conclusion
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participants and Designing the Interview Guide
5. The Focus Group Moderator
6. Conducting the Focus Group
7. Analyzing Focus Group Data
8. Focus Groups in Practice
9. Virtual Focus Groups and Other Group Methods
10. Conclusion
Vaak samen gekocht
92,95
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