Applied Qualitative Research Design
A Total Quality Framework Approach
Gebonden Engels 2015 1e druk 9781462519088Samenvatting
*Systematic approach to qualitative design: maximizes confidence in study results through the use of quality standards.
*Roller is expert at explaining qualitative techniques in clear language for students or clients; Lavrakas is an internationally known survey guru.
*Unique topics include how to evaluate the appropriate number of interviews, focus groups or observations; online ethnography; and pros and cons of online discussion groups.
*Many student-friendly features, including summary tables, research examples, and discussion topics.
*Includes guidelines for writing, reviewing, and evaluating qualitative research proposals, dissertations, and grants.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan

