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Platform Strategy

How to Unlock the Power of Communities and Networks to Grow Your Business

Gebonden Engels 2017 9781472480248
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Samenvatting

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.

Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.

Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Specificaties

ISBN13:9781472480248
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:222
Uitgever:Routledge
Verschijningsdatum:10-4-2017

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Inhoudsopgave

1. Introduction to platform businesses
2. The meteoric rise of platform businesses
3. What is a platform business?
4. Economic characteristics of platforms
5. Platforms as business models
6. Platform-powered ecosystems
7. Lifestages of platforms: design
8. Platform ignition: proving the concept
9. Platform scaling: reaching critical mass
10. Platform maturity: defending profitable growth
11. Platform pricing
12. Trust, governance and brand
13. Platforms, regulation and competition
14. Competing against platforms
15.The future of platforms

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        Platform Strategy