International Business
Paperback Engels 2023 9781473779891Samenvatting
Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.
What's New:
- New and updated case studies and In Focus boxes cover recent global developments and current issues, showing how the concepts and principles discussed apply to topics and businesses they would be familiar with.
- New recommended reading suggestions and updated referenced help contextualize the text within the wider research field.
Specificaties
Lezersrecensies
Inhoudsopgave
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Analyzing Culture
4. Firm Resources: Competitiveness and Growth
Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates
Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Responsible Business
Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Growth Strategies : Partnerships and Acquisitions
Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE
Part VI: Integrative Cases
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
