The Business Value of Developer Relations
How and Why Technical Communities Are Key To Your Success
Paperback Engels 2018 9781484237472Samenvatting
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.
First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.
What You’ll Learn
-Define community and sell community to your company
-Find, build, and engage with the community
-Determine how and when to hire community managers
-Build your own personal brand
Who This Book Is For
Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
Specificaties
Lezersrecensies
Inhoudsopgave
1. An Introduction to Community
2. Selling Community to Your Community
3. Keeping a Pulse on the Community
4. Measuring Your Success
5. Building a Developer Relations Team
Part Two: Building and Engaging with the Community
6. Finding Your Community
7. Building a Healthy Community
8. In-Person Events: The How, Why and Where
9. Dealing With Common Community Issues
10. Building Your Personal Brand
Appendix A: Trip Reports
Appendix B: Event Scorecard
Appendix C: Hackathon One-Page Handout
Appendix D: Developer Resource Card
Appendix E: Sample Event Process and Playbook
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
