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UX Research

Paperback Engels 2016 9781491951293
Verkooppositie 2631
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need.

With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments.

Specificaties

ISBN13:9781491951293
Trefwoorden:UX Design
Taal:Engels
Bindwijze:paperback
Aantal pagina's:233
Uitgever:O'Reilly
Druk:1
Verschijningsdatum:18-11-2016
Hoofdrubriek:IT-management / ICT

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Inhoudsopgave

Foreword
Preface

1. The History of Research
2. Good Research = Good Questions
3. Quantitative Research Methods
4. Qualitative Research Methods
5. Choosing Your Methods
6. Logistics
7. Recruitment
8. Making Research Happen
9. The Warm Up
10. Improv and Energy Levels
11. Research is Half the Battle
12. Debrief Session
13. Analysis, Making Sense of Results
14. Communicating Insights
15. Getting the Most Out of Research

Index
About the Authors

Managementboek Top 100

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        UX Research