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Escaping the Build Trap

Ingenaaid Engels 2018 9781491973790
Verkooppositie 5240
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To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a company's vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs

Specificaties

ISBN13:9781491973790
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:175
Uitgever:O'Reilly
Verschijningsdatum:23-11-2018
Hoofdrubriek:Leiderschap

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        Escaping the Build Trap