

Amir Shevat is the head of developer relations in Slack, working with bot developers and designers.
Meer over Amir ShevatDesigning Bots
Creating Conversational Experiences
Paperback Engels 2017 1e druk 9781491974827Samenvatting
From Alexa to Siri and from Slack bots to SMS and email bots, we rely more and more on software-driven conversational apps. In this practical guide, author Amir Shevat shows you how to design and build great conversational experiences and delightful bots that makes people’s life more fun and productive.
You’ll explore several real-world bot examples to understand what works and what doesn’t, and learn practical design patterns for your own bot-building toolbox. This book is ideal for beginners and intermediate designers, as well as senior professionals exploring the conversational user experience paradigm. No coding experience or prior knowledge of conversational UI is required.
- Learn what bots are, and understand bot types and major components that compose a bot
- Explore different use-cases of bots and best practices around these use cases
- Examine real-life examples and learn from their experience
- Understand the bot anatomy (Onboarding, Notifications, Conversations, Advance UI controls) and their associated design patterns
- Prototype your own first bot and experiment with user feedback
Specificaties
Lezersrecensies
Inhoudsopgave
1. What Are Bots?
So, What Are Bots?
The Bot Revolution and Evolution
Stages of Bot Adoption
Not All Bots Are Born the Same
Closing Thoughts
2. Bot Types
Personal Versus Team Bots
Super Bots Versus Domain-Specific Bots
Business Bots Versus Consumer Bots
Voice Versus Text Bots
Net New Bots Versus Integrations Exposing Legacy Systems
Closing Thoughts
3. Major Platforms
The Business Bot Platform: Slack
The Consumer Bot Platform: Facebook Messenger
The Voice Bot Platform: Alexa
The Teens’ Bot Platform: Kik
The Legacy Bot Platforms
How to Choose a Platform
Closing Thoughts
4. Major Use Cases
Conversational Commerce
Bots for Business
Productivity and Coaching
Alert/Notification Bots
Bots as Routers Between Humans
Customer Service and FAQ Bots
Third-Party Integration Bots
Games and Entertainment Bots
Brand Bots
Closing Thoughts
5. Bot Anatomy
Breaking Down Bots
Core Purpose and Functionality
Closing Thoughts
6. Branding, Personality, and Human Involvement
Branding
Personality
Human Intervention
Closing Thoughts
7. Artificial Intelligence
Natural Language Understanding
Conversation Management
Image Recognition/Computer Vision
Prediction
Sentiment Analysis
When to Use Artificial Intelligence
Not Using Artificial Intelligence
Closing Thoughts
8. The Conversation
Onboarding
Functionality Scripting
Decoration
Priming the User to Give the Right Information
Acknowledgment and Confirmation
Consistency
Reciprocity
Team Versus Private Interactions
Error Handling
Help and Feedback
Closing Thoughts
9. Rich Interactions
Files
Audio
Videos
Images
Buttons
Templates
Links
Emojis
Typing Events
Persistent Menus
Slash Commands
Webviews
Connecting It All Together
Closing Thoughts
10. Context and Memory
Bot Amnesia
Context
Memory
Closing Thoughts
11. Bot Discovery and Installation
Bot Directories
App Review Process
Direct Installation Links
QR Codes
@Mentions
Bot Referrals
Closing Thoughts
12. Engagement Methods
First Impression
Ongoing Engagement Points
Closing Thoughts
13. Monetization
Subscription
Ad Serving
Data—Analytics and Market Research
Selling Goods and Services
Referral Fees
Brand Promotion
When Should You Start Charging Users?
Closing Thoughts
14. Design Process Overview
The Steps
The Tools
15. Use Case Definition and Exploration
Basic Analysis
Solution Exploration
16. Conversation Scripting
Outline of Flows
Intent Mapping
Entity Mapping
Scripting Sample Bot Outputs
17. Designing and Testing
Designing VacationBot for Facebook Messenger with Botsociety
Designing PTOBot for Slack with Walkie
User Testing
18. Bot Building Overview
Bot Architecture
Bot Building Technologies
Picking the Right Tool
19. Analytics and Continuous Improvement
How Do Bot Analytics Work?
Looking at Logs
Insights from Analytics Solutions
Continuous Improvement
20. To Infinity and Beyond—The Future of Bots
Future Trends in Bot Platforms
Future Trends in Bots
Will Bots and AI Eat the World?
Bots in Every Part of Our Lives
Appendix: About the Author
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan