Speechwriting in the Institutionalized Presidency
Whose Line Is It?
Gebonden EN 2018 9781498553711Samenvatting
This book explores the development of presidential speechwriting from the administration of Franklin Roosevelt to the present. It argues that the institutionalization of speechwriting that has been blamed for bland presidential rhetoric has actually served the president well by helping presidents avoid the adverse effect of poorly chosen words.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
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- internet en social media
- it-management / ict
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- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
